Customer Acquisition

Customer acquisition refers to the process a business uses to attract and convert new customers or clients. It involves targeted marketing efforts, outreach, and strategies designed to inform potential customers about products or services, build interest, and encourage them to make a purchase or commitment. The goal is to grow the customer base efficiently and sustainably, often by analyzing data and refining tactics to improve effectiveness. Essentially, it’s about turning prospects into paying customers through thoughtful engagement and value demonstration.