Hotmail marketing strategy

Hotmail's marketing strategy focused on leveraging its users to grow the platform rapidly. It incorporated a simple feature: every email sent from a Hotmail account included a tagline promoting the service, “Get your free email at Hotmail.” This encouraged recipients to sign up, turning every user into a potential new customer. Additionally, it offered a free service, appealing to a broad audience and providing easy access to email. Through word-of-mouth and viral marketing, Hotmail quickly gained millions of users, making it one of the first successful web-based email services.