Viral advertising

Viral advertising refers to marketing strategies designed to encourage individuals to share content with others, often through social media and online platforms. The goal is to create engaging, entertaining, or emotionally resonant content that spreads rapidly and widely, much like a virus. Successful viral ads often capture attention in a unique way, use humor, evoke strong emotions, or tap into cultural trends. This approach leverages word-of-mouth and social sharing, allowing a brand to reach large audiences at minimal cost, relying on viewers to disseminate the message organically.