Blendtec's Will It Blend?

"Will It Blend?" is a popular promotional campaign by Blendtec, a blender manufacturer. In this campaign, the company’s founder and CEO, Tom Dickson, tests the power and durability of Blendtec blenders by blending unconventional and often challenging items like smartphones, marbles, or iPhones. The videos demonstrate the blender's strength, reliability, and quality through entertaining and surprising demonstrations. This creative marketing approach effectively showcases the product’s capabilities, builds brand awareness, and highlights the blender's ability to handle tough tasks, all while engaging viewers with an eye-catching and memorable series.