Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty, launched in 2004, aims to challenge traditional standards of beauty and promote body positivity. It features real women of various shapes, sizes, and ethnicities instead of professional models. The campaign emphasizes self-esteem and encourages women to embrace their natural beauty. By sparking conversations about beauty ideals and societal pressures, Dove seeks to empower individuals to feel confident in their appearance. The initiative includes various advertisements, workshops, and partnerships, all designed to inspire a more inclusive definition of beauty in media and society.