Campaign for real beauty

The Campaign for Real Beauty, launched by Dove in 2004, aims to challenge narrow standards of attractiveness promoted by advertising and media. It encourages body positivity by showcasing diverse, authentic images of women of all ages, shapes, and sizes. The campaign seeks to promote self-esteem and redefine beauty as inclusive, emphasizing inner confidence over societal ideals. Through advertisements, art projects, and social initiatives, Dove promotes a more realistic and respectful understanding of beauty, advocating for people to appreciate their unique qualities rather than conforming to unrealistic stereotypes.