influence marketing

Influence marketing is a strategy where brands partner with individuals who have a significant following on social media or other platforms, known as influencers. These influencers promote products or services to their audience, leveraging their credibility and personal connection with followers. This approach aims to reach target consumers more effectively than traditional advertising, as influencers can inspire trust and encourage purchases through authentic recommendations. Essentially, it’s about brands becoming ambassadors for influencers who can sway the opinions and behaviors of their audience.