Social selling

Social selling is the process of using social media and online platforms to connect with potential customers and build relationships that lead to sales. Instead of traditional selling methods, social selling focuses on engaging with prospects, sharing valuable content, and creating trust through interactions on platforms like LinkedIn, Twitter, or Facebook. Sales professionals use these networks to identify leads, nurture relationships, and provide personalized solutions that address the needs of their audience. It’s an approach that combines social media skills with sales techniques to enhance customer engagement and drive business growth.