micro-influencers

Micro-influencers are social media users with a smaller but highly engaged following, typically ranging from 1,000 to 100,000 followers. Unlike celebrities or large influencers, they often focus on niche topics, such as fitness, beauty, or travel, allowing them to connect deeply with their audience. Brands collaborate with micro-influencers to promote products or services, as their recommendations often feel more authentic and relatable to followers. This approach can lead to higher engagement rates and more trust compared to larger influencers, making micro-influencers an effective tool for targeted marketing campaigns.