hashtag campaigns

Hashtag campaigns are marketing or awareness initiatives that use a specific word or phrase preceded by a hash symbol (#) to categorize content on social media. These campaigns encourage users to engage by posting their own content related to the theme, making it easier to track discussions and trends. Often aimed at promoting a brand, cause, or event, they create a sense of community and participation. By using a designated hashtag, participants can discover related posts and contribute to the conversation, enhancing visibility and engagement across platforms like Twitter, Instagram, and Facebook.