Ice Bucket Challenge

The Ice Bucket Challenge was a viral social media campaign that began in 2014 to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a progressive neurodegenerative disease. Participants would pour a bucket of ice water over themselves, film it, and then challenge others to do the same or donate to ALS research. This fun and engaging challenge rapidly spread across social media platforms, attracting participation from celebrities and the general public. It successfully raised over $200 million for ALS research while increasing public awareness of the disease and its impact on affected individuals and families.