The ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge was a social media campaign that began in 2014 to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a neurodegenerative disease. Participants challenged friends to dump a bucket of ice water over their heads or donate to ALS research. The challenge quickly went viral, engaging millions worldwide and significantly increasing donations to ALS charities. It aimed to educate people about the disease while promoting engagement through social networks. Ultimately, the campaign raised over $200 million, greatly benefiting research and support for those affected by ALS.