ice bucket

The Ice Bucket Challenge was a viral fundraising campaign that started in 2014 to raise awareness and money for amyotrophic lateral sclerosis (ALS), a progressive neurological disease. Participants filmed themselves pouring a bucket of ice water over their heads, then nominated others to do the same or donate to ALS research. The challenge aimed to promote understanding of the disease and encourage donations, resulting in over $220 million raised globally. It effectively used social media to engage people, blending fun with philanthropy and drawing attention to a serious health issue.