Guerrilla Marketing
Guerrilla marketing is an unconventional marketing strategy that aims to promote a product or service using surprise, creativity, and imaginative tactics to engage consumers. Instead of relying on traditional advertising methods like TV or print ads, guerrilla marketers often use unexpected or low-cost approaches, such as street art, flash mobs, or viral social media campaigns. The goal is to capture attention, spark conversations, and create memorable experiences that encourage word-of-mouth promotion. This strategy is especially effective for small businesses with limited budgets looking to make a big impact.
Additional Insights
-
Guerrilla marketing is an unconventional advertising strategy that seeks to promote products or services in innovative and memorable ways. It often involves creative tactics that require minimal resources but maximize impact, such as surprising public installations, viral social media campaigns, or street art. The goal is to engage consumers in a way that sparks interest and conversation, often through humor or unexpected experiences. Because it relies on creativity rather than large budgets, guerrilla marketing can be particularly effective for small businesses looking to stand out in a crowded market.