Jay Conrad Levinson

Jay Conrad Levinson was an influential marketing expert best known for popularizing the concept of "guerrilla marketing." This approach focuses on unconventional and creative strategies to promote products or services, often on a limited budget. Levinson's ideas emphasize the importance of surprise, creativity, and direct engagement with customers. He authored several books on the subject, providing practical advice for small businesses and entrepreneurs. His work has inspired countless marketers to think outside the box and leverage innovative tactics to achieve their business goals. Levinson's legacy continues to impact marketing strategies worldwide.