Stealth Marketing

Stealth marketing is a strategy within guerrilla marketing that focuses on promoting products or brands in a subtle, unobtrusive way. Instead of traditional advertisements, stealth marketing involves integrating the marketing message into everyday life, often without consumers realizing they are being marketed to. This could include placing products in movies or having influencers casually use a product in social settings. The aim is to create buzz and build brand awareness while making the promotion feel organic and genuine, ultimately encouraging word-of-mouth and personal recommendations without overt commercial tactics.