Buzz Marketing

Buzz marketing is a strategy within Guerrilla Marketing that focuses on generating excitement and word-of-mouth promotion around a product or service. It aims to create a lively conversation among consumers by using unconventional methods, such as surprising events, unique experiences, or engaging campaigns. The goal is to spark interest and encourage people to share their thoughts, both online and offline, amplifying the message without traditional advertising costs. By creating an emotional connection or memorable moments, buzz marketing can create a ripple effect, making the brand a topic of discussion and increasing visibility organically.