WOMMA (Word of Mouth Marketing Association)

The Word of Mouth Marketing Association (WOMMA) is an organization focused on promoting and improving the practices of word-of-mouth marketing. This type of marketing relies on conversations among consumers about products or services. WOMMA works to establish best practices, ethical guidelines, and standards for brands and marketers to engage genuinely with their audiences. By fostering honest and effective communication, WOMMA helps businesses understand the power of customer recommendations and leverage them to enhance brand reputation and consumer trust in a way that feels authentic and natural.