WOMMA

WOMMA stands for the Word of Mouth Marketing Association. It is a professional organization that supports companies and individuals in ethical and effective word-of-mouth marketing practices. Word-of-mouth marketing involves customers sharing their genuine opinions about products or services, which can influence others' purchasing decisions. WOMMA provides guidelines, resources, and standards to help businesses foster authentic customer conversations, build trust, and create meaningful engagement. Its goal is to ensure that word-of-mouth marketing is transparent, honest, and beneficial for both consumers and brands.