Word of Mouth Marketing Association (WOMMA)

The Word of Mouth Marketing Association (WOMMA) is a professional organization focused on promoting ethical practices in word-of-mouth marketing. This form of marketing relies on personal recommendations and conversations, rather than traditional advertising. WOMMA provides resources, guidelines, and research to help businesses effectively engage with consumers through genuine word-of-mouth tactics. By fostering trust and authenticity, WOMMA aims to enhance the effectiveness of marketing strategies while ensuring that consumer experiences and opinions are respected. Their work supports both marketers and consumers in navigating the evolving landscape of communication and influence.