testimonial marketing

Testimonial marketing is a strategy where businesses use positive feedback from customers to promote their products or services. It involves showcasing real experiences and reviews from satisfied users, highlighting the benefits and effectiveness of what the business offers. By sharing testimonials through various channels—like websites, social media, or advertisements—companies aim to build trust and credibility with potential customers. This approach leverages the idea that people are more likely to purchase something when they see that others have had positive experiences with it.