Word of Mouth Marketing Framework

Word of Mouth Marketing (WOM) Framework involves strategies that encourage customers to share their positive experiences about a product or service naturally. It harnesses organic conversations, recommendations, and social influences to build trust and credibility. The framework includes identifying target audiences, creating compelling offerings, and facilitating easy sharing through social channels or personal interactions. The goal is to generate authentic buzz that can reach new customers, as people trust opinions from friends or peers more than traditional advertising. Effective WOM Marketing influences purchasing decisions and strengthens brand loyalty through genuine, peer-to-peer communication.