Word of Mouth
Word of Mouth (WOM) refers to the informal sharing of information and opinions among people about products, services, or experiences. It occurs when individuals tell others about their positive or negative encounters, often influencing decisions without any formal advertising. WOM can happen in person, over the phone, or through social media. Its reliability stems from personal trust, making it a powerful marketing tool for businesses. Positive WOM can boost a brand's reputation and sales, while negative comments can harm them, highlighting the importance of customer satisfaction in shaping public perception.
Additional Insights
-
Word of mouth refers to the informal sharing of information and opinions about products, services, or experiences between individuals. This can occur in casual conversations or through social media, and it often influences people's decisions. Positive word of mouth can enhance a brand's reputation and attract new customers, while negative feedback can have the opposite effect. Essentially, it's the power of personal recommendations, where one person's experience shapes the perceptions and choices of others in their network.
-
Word of mouth refers to the process of people sharing information or opinions about a product, service, or experience through conversation, rather than through formal advertising. This form of communication can significantly influence others' perceptions and decisions. Positive word of mouth can build trust and encourage new customers, while negative word of mouth can damage reputations. It often occurs naturally, whether in person, through social media, or online reviews, making it a powerful tool in marketing and public perception, as personal recommendations are often viewed as more credible than traditional ads.