Tipping Point (Malcolm Gladwell)

In "The Tipping Point," Malcolm Gladwell explores how small changes can lead to massive shifts in social behavior or trends. He identifies three key factors: **the Law of the Few**, where a small group of influential people (connectors, mavens, and salespeople) spreads ideas; **the Stickiness Factor**, which makes an idea memorable and impactful; and **the Power of Context**, where the environment influences behavior. Together, these elements explain how an idea or trend can suddenly gain momentum, reaching a "tipping point," where it becomes widely adopted or significant in society.