law of the few

The Law of the Few suggests that a small number of people often drive the spread of ideas, trends, or behaviors within a society. This theory highlights the influence of three types of individuals: connectors, who know many people; mavens, who are knowledgeable and share information; and salespeople, who are persuasive and adept at convincing others. In essence, these key individuals can significantly impact the wider community, shaping opinions and behaviors despite their relatively small numbers. Understanding this law helps us recognize how information and trends disseminate in various fields, including marketing, social movements, and education.