Everett Rogers

Everett Rogers was an American sociologist best known for his work on the diffusion of innovations. He developed a model explaining how, why, and at what rate new ideas and technologies spread within cultures. Rogers identified different categories of adopters: innovators, early adopters, early majority, late majority, and laggards. His research emphasizes the importance of communication channels, social systems, and the perceived benefits of innovations in promoting their adoption. This framework has been widely applied in fields such as public health, marketing, and education to understand how new trends gain traction in society.