Adopter Categories

Adopter categories refer to the different groups of people who embrace new ideas, products, or technologies at varying rates. Typically, they are classified as follows: 1. **Innovators**: The first to try new things. 2. **Early Adopters**: Trendsetters who influence others. 3. **Early Majority**: Those who wait for proven results before joining in. 4. **Late Majority**: Skeptics who adopt once most others have. 5. **Laggards**: The last to adopt, often resistant to change. These categories help to understand how innovations spread through society and how different groups respond to change.