Technology Adoption Model

The Technology Adoption Model explains how people start using new technology over time. It categorizes users into groups based on their willingness to adopt: Innovators (eager and risk-taking), Early Adopters (enthusiastic and influence others), Early Majority (pragmatic and deliberate), Late Majority (more cautious), and Laggards (resistant or skeptical). Understanding these groups helps developers and marketers tailor strategies to encourage wider acceptance, ensuring technology reaches its full potential. Essentially, it maps the process through which new innovations move from initial launch to becoming mainstream.