The NewProd Process

The NewProd Process is a structured approach for developing new products. It involves several stages: idea generation, where new concepts are brainstormed; screening, to evaluate which ideas are viable; development, where prototypes are created; testing, to gather feedback from potential users; and commercialization, where the product is launched to the market. Each step is designed to minimize risk and ensure that the final product meets customer needs effectively. By following this process, companies can innovate successfully and bring valuable products to their customers.