Idea Generation

Idea generation in product innovation management refers to the process of creating new concepts or solutions for products that meet customer needs or solve problems. This involves brainstorming sessions, research, and collaboration among teams to explore possibilities. The aim is to generate a diverse range of ideas, which can then be refined and developed into viable products. Effective idea generation leverages creativity and insights from various sources, ensuring that the final products are not only innovative but also aligned with market demands and user preferences. It serves as the crucial first step in bringing new products to life.