Product Innovation Management

Product Innovation Management is the process of developing new products or improving existing ones to meet customer needs and stay competitive in the market. It involves researching ideas, designing prototypes, testing them, and bringing the final product to market. This management discipline focuses on balancing creativity with practical considerations, such as cost, feasibility, and market demand. Effective product innovation helps companies differentiate themselves, capture new opportunities, and ultimately drive growth by delivering solutions that resonate with consumers.