Idea Screening

Idea screening is a process in product innovation management where potential new product ideas are evaluated to determine their viability. This involves assessing each idea against specific criteria, such as market demand, cost-effectiveness, and alignment with company goals. The aim is to identify the most promising ideas and discard those that are less likely to succeed. By doing this, companies can focus their resources on developing products that have the best chance of meeting customer needs and achieving business success, ultimately reducing the risk of investing in unworthy projects.