Concept Testing

Concept testing is a process used by businesses to evaluate a new idea or product before it is fully developed. This involves presenting the concept to potential customers to gather their opinions and reactions. The feedback helps identify whether the idea resonates with the target market, what features they find appealing, and any concerns they might have. By understanding customer perspectives early on, companies can make informed decisions to improve the product or refine their marketing strategy, reducing the risk of failure in the market.