Concept Validation

Concept validation is the process of confirming that an idea, product, or solution meets the needs and expectations of its intended users or market. It involves gathering feedback through methods like surveys, interviews, or prototypes to ensure the concept is viable and valuable before further development. Essentially, it's about testing whether the concept makes sense and is likely to succeed, helping to avoid costly mistakes later on. By validating a concept, businesses can make informed decisions and increase the chances of a successful outcome.