Eric Ries

Eric Ries is an entrepreneur and author best known for developing the "Lean Startup" methodology. This approach focuses on quickly testing business ideas with minimal resources to determine their viability, allowing startups to adapt and improve based on real customer feedback. Ries emphasizes the importance of learning from failures and using data to drive decisions, helping businesses become more efficient and innovative. His ideas have significantly influenced how startups and established companies approach product development and market strategies in today's fast-paced economy.