Alexander Osterwalder

Alexander Osterwalder is a Swiss business theorist known for developing the Business Model Canvas, a strategic tool that helps organizations visualize, design, and innovate their business models. Released in his 2010 book, "Business Model Generation," co-authored with Yves Pigneur, the Canvas provides a simple framework outlining key components like customers, value propositions, and revenue streams. This tool has become popular among entrepreneurs and companies for its clarity and practicality, enabling teams to collaborate and refine their business strategies effectively. Osterwalder's work has significantly influenced modern entrepreneurship and business strategy.