Image for The Business Model Canvas (Alexander Osterwalder)

The Business Model Canvas (Alexander Osterwalder)

The Business Model Canvas is a strategic tool used to outline the key components of a business. It consists of nine sections: Customer Segments (who you serve), Value Propositions (what you offer), Channels (how you deliver), Customer Relationships (how you interact), Revenue Streams (how you earn), Key Resources (what you need), Key Activities (what you do), Key Partnerships (who you collaborate with), and Cost Structure (your expenses). By visually mapping these elements on a single page, businesses can better understand their operations, identify strengths and weaknesses, and innovate for growth.