Yves Pigneur

Yves Pigneur is a Belgian professor and a well-known figure in the field of business strategy and information systems. He is best recognized for co-authoring the influential book "Business Model Generation," which introduces a visual tool called the Business Model Canvas. This tool helps entrepreneurs and organizations design, innovate, and analyze their business models effectively. Pigneur's work emphasizes the importance of understanding how businesses create, deliver, and capture value, making his contributions significant for both startups and established companies looking to adapt in a rapidly changing market.