Blue Ocean Strategy

Blue Ocean Strategy is a business approach that encourages companies to create new market spaces, or "blue oceans," instead of competing in crowded markets, or "red oceans." In the context of disruptive innovation, it involves identifying unmet customer needs and developing unique offerings that differentiate from existing competitors. This strategy focuses on innovation, value creation, and exploring untapped opportunities, enabling businesses to achieve growth without intense competition. By doing so, companies can redefine their industry boundaries and establish themselves as leaders in new, uncharted territories.