Strategic Positioning

Strategic positioning refers to how a company or organization establishes its unique place in the market relative to its competitors. It involves identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) to determine how to differentiate products or services effectively. By clearly defining its target audience and the benefits it offers, a company can create a strong brand identity that resonates with customers. This process helps businesses focus their efforts, align resources, and ultimately gain a competitive advantage, ensuring long-term success in a changing marketplace.