Market Entry

Market entry refers to the strategy a business uses to start selling its products or services in a new market. This can involve various approaches, such as exporting goods, forming partnerships with local companies, or establishing a physical presence through stores or offices. The choice of strategy depends on factors like market size, competition, and legal requirements. A successful market entry allows a company to broaden its reach, increase sales, and enhance its brand presence in new regions or countries. It requires careful planning and analysis to overcome potential challenges and seize opportunities.