The Boston Consulting Group (BCG) Matrix

The Boston Consulting Group (BCG) Matrix is a tool used by companies to analyze their product portfolios. It categorizes products into four groups based on market share and market growth: "Stars" (high share, high growth), "Cash Cows" (high share, low growth), "Question Marks" (low share, high growth), and "Dogs" (low share, low growth). This helps businesses decide where to invest, develop, or discontinue products, optimizing resource allocation to maximize overall profitability and growth.