Renée Mauborgne

Renée Mauborgne is a French business theorist best known for her work on "Blue Ocean Strategy," which she co-developed with W. Chan Kim. This strategy encourages companies to create uncontested market spaces, or "blue oceans," rather than competing in crowded markets filled with rivals, referred to as "red oceans." By focusing on innovation and value creation, Mauborgne advocates for businesses to differentiate themselves and tap into new customer bases, ultimately fostering growth and sustainability. Her ideas have influenced many organizations in rethinking their strategic approaches to competition and market positioning.