W. Chan Kim

W. Chan Kim is a renowned business theorist and co-author of the influential concept known as "Blue Ocean Strategy." Alongside Renée Mauborgne, he argues that companies should seek untapped market spaces, or "blue oceans," rather than compete in overcrowded industries ("red oceans"). This approach emphasizes innovation and value creation to achieve growth and profitability without direct competition. Kim’s work encourages businesses to explore new opportunities, develop unique offerings, and redefine market boundaries, helping them achieve sustainable success. His ideas have significantly influenced strategic thinking in management and entrepreneurship worldwide.