W. Chan Kim (Professor at INSEAD and Co-director of the INSEAD Blue Ocean Strategy Institute)

W. Chan Kim is a renowned professor at INSEAD, a prestigious business school, and co-director of the INSEAD Blue Ocean Strategy Institute. He is best known for developing the concept of "Blue Ocean Strategy," which encourages businesses to create new markets, or "blue oceans," rather than compete in crowded markets, or "red oceans." This strategy focuses on innovation and differentiation, allowing companies to avoid direct competition and unlock new demand. Kim's work emphasizes strategic thinking that fosters value creation for both businesses and customers, making it easier for organizations to achieve sustainable growth.