Renee Mauborgne

Renée Mauborgne is a French business professor and author, best known for her work on "Blue Ocean Strategy," which she co-developed with W. Chan Kim. This strategy encourages companies to create untapped market space, or "blue oceans," rather than competing in saturated markets, or "red oceans." It promotes innovation and value creation, aiming for growth in areas without competitors. Mauborgne's ideas have significantly influenced business strategy, helping organizations to rethink how they approach competition and market opportunities, focusing on differentiation and creating new demand rather than fighting for existing market share.