Rene Mauborgne (Co-author of Blue Ocean Strategy)

René Mauborgne is a renowned business theorist best known for co-authoring "Blue Ocean Strategy," a transformative approach to business and innovation. This strategy encourages companies to create new markets, or "blue oceans," rather than competing in overcrowded markets ("red oceans") where competition is fierce. Mauborgne emphasizes the importance of value innovation—offering customers greater value while reducing costs. His ideas have influenced how organizations strategize for growth, focusing on creativity and differentiation to succeed in today’s complex business landscape.