Eliminate-Reduce-Raise-Create Grid

The Eliminate-Reduce-Raise-Create (ERRC) Grid is a strategic tool used to rethink how a product or service offers value. It prompts you to identify what factors in your industry should be eliminated, which ones could be reduced to a lower level, what elements should be raised above industry standards, and what new factors should be created to stand out. This process helps a business innovate, differentiate itself, and find new opportunities by challenging existing assumptions and shifting focus toward more valuable and unique aspects.