C. K. Prahalad (business theorist)

C. K. Prahalad was a prominent business theorist known for his influential ideas on strategy and management. He introduced concepts such as "core competencies," which emphasize that companies should focus on what they do best to gain a competitive edge. Prahalad also popularized the idea of "bottom of the pyramid," suggesting that businesses can innovate and thrive by serving low-income markets. His work highlighted the importance of creating value for both companies and society, encouraging firms to leverage resources and capabilities for growth while addressing global challenges.