strategic intent

Strategic intent is a company's clear long-term goal or vision that guides its actions and decisions. It defines where the organization wants to be in the future, inspiring focus and motivation. Rather than just setting specific, short-term objectives, strategic intent provides a compelling sense of purpose that aligns efforts across all levels, encouraging innovation and resilience. It helps a company stay committed to its big-picture ambitions, even as it adapts to changing circumstances, ensuring everyone works together to achieve a shared, overarching goal.